In 1999, the Reverend Jerry Falwell outed Tinky-Winky, the pink personality from TV's Teletubbies
. occasions similar to this strengthened in lots of quarters the typical concept that evangelicals are reactionary, out of contact, and simply simple paranoid. yet decreasing evangelicals to such caricatures doesn't aid us comprehend their real non secular and political agendas and the potential they use to enhance them. Shaking the area for Jesus
strikes past sensationalism to contemplate how the evangelical circulation has successfully certain Americans—as either converts and consumers—since the 1970s.
Thousands of goods selling the Christian religion are offered to thousands of customers every year throughout the internet, mail order catalogs, or even nationwide chains reminiscent of Kmart and Wal-Mart. Heather Hendershot explores during this ebook the large of movie, video, magazines, and kitsch that evangelicals use to unfold their message. targeting the heart of conservative evangelical culture—the white, middle-class american citizens who can come up with the money for to shop for "Christian way of life" products—she examines the economic historical past of evangelist media, the curious subtleties of the goods themselves, and their luck within the non secular and secular marketplace.
To garner a much wider viewers, Hendershot argues, evangelicals have needed to conscientiously mood their message. yet in so doing, they've got painted themselves right into a nook. within the postwar years, evangelical media wore the message of salvation on its sleeve, yet because the evangelical media has grown, a lot of its preferred items were people with seriously diluted Christian messages. within the eyes of many fans, the evangelicals who purvey such items are sellouts—hucksters extra drawn to being profitable than spreading the observe of God.
Working to appreciate evangelicalism instead of move judgment on it, Shaking the area for Jesus bargains a penetrating glimpse right into a thriving spiritual phenomenon.