By Horst Pöttker,Gabriele Toepser-Ziegert
By Horst Pöttker,Gabriele Toepser-Ziegert
By David Berry
By Adrian Weibel
By Ken Baake,Stephen A. Bernhardt
Metaphor and information deals a sweeping historical past of rhetoric and metaphor in technological know-how, delving into questions about how language constitutes wisdom. Weaving jointly insights from a gaggle of scientists on the Santa Fe Institute as they form the hot interdisciplinary box of complexity technology, Ken Baake indicates the trouble of writing technological know-how while be aware meanings are unsettled, and he analyzes the ability of metaphor in science.
Ken Baake is Assistant Professor of Rhetoric and Technical verbal exchange at Texas Tech University.
By Daniel Heißenstein
By Nicole Starosielski,Janet Walker
Sustainable Media explores the various ways in which media and setting are intertwined from the exploitation of ordinary and human assets in the course of media creation to the deploy and disposal of media within the panorama; from people’s engagement with environmental concerns in movie, tv, and electronic media to the mediating homes of ecologies themselves. Edited through Nicole Starosielski and Janet Walker, the assembled chapters disclose how the social and representational practices of media tradition are unavoidably stuck up with applied sciences, infrastructures, and environments.Through in-depth analyses of media theories, practices, and items together with cellphone towers, ecologically-themed games, Geiger counters for registering radiation, and sound waves touring in the course of the ocean, members query the sustainability of the media we construct, trade, and inhabit and chart rising choices for media ecologies.
By Mary F. Hoffman,Debra J. Ford
An unheard of textual content explains tips to research the function of rhetoric in organizations
Integrating rhetorical theories and strategies with ideas of organizational verbal exchange, this pioneering textual content presents scholars with a step by step strategy for examining and critiquing examples of organizational rhetoric. the 1st half the publication bargains an obtainable advent to rhetorical study, concept, and feedback and equips scholars for studying the messages of companies in various contexts. the second one part specializes in wishes in real-life organizational occasions: to create and hold id; to regulate messages approximately concerns, hazard, and problem; and to speak with these "inside" the organization.
Contemporary examples and case reports (including a dispute over fresh power in Texas, efforts at the a part of eating place vendors in big apple to struggle foodstuff labeling requisites, and a university's declaration that it really is construction a "body farm") illustrate the significance of this zone of research and supply possibilities for college kids to use their rising analytical and important pondering skills.
Organizational Rhetoric: events and techniques is perfect for a variety of classes on the upper-level undergraduate and master's point, together with Organizational verbal exchange, Organizational reports, Public family members, and Rhetorical reviews. This first-of-its-kind textbook can also be an important addition to the libraries of Communication/Rhetoric and company instructors.
By Helen Stockton,9781472110121
If you educate artistic writing or facilitate a writing team, you'll want to encourage, tell and inspire would-be writers. This publication is a special, functional source supplying suggestions, rules and workouts that can assist you just do that.
It strikes from making plans and structuring classes to giving principles and workouts on the entire key points of artistic writing, delivering a wealth of actually valuable recommendation and tips. it's going to enable you go in your specific services and exuberance imaginatively and professionally to your whole students.
· assistance on educating the entire talents of artistic writing
· principles on lesson content material, instance workouts and environment homework
· aid on facing difficulties and adapting for various abilities
· tips about workforce administration and feedback
· A – Z of particular genres with examples of studying activities.
This e-book will make sure that your educating can be powerful, enjoyable and immensely rewarding.
By Cremilda Medina